Superbrands, the world’s largest independent authority on branding, has revealed South Africa’s leading brands for 2010/11.
For the second consecutive year Auction Alliance has been awarded the coveted Superbrand status. Never before has a South African auction house been awarded this status twice in a row, making this an industry first and a further accolade for our company.
We are elated with this award. When we received it last year we promised we would strive to maintain our high standards and receiving the award yet again is testament to our promise. We have an exceptional team, who are crucial to our continued success and dominance in the auction arena.
Superbrands identifies brands which are performing above and beyond others within their respective markets. The global brand awards are recognised in 88 countries around the world and at the heart of each programme is an independent and voluntary council of experts, with a deep appreciation of the “brandscape” in the country being examined. It pays tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from around the world and only those brands rated highly enough by the council achieve the coveted status.
Auction Alliance has worked tirelessly to improve the image of auctions and has taken them from a last resort sales tool to a first choice method of sale. This award recognises the role Auction Alliance has played in the industry and how we have revolutionised the auction mechanism in South Africa.
What sets us at Auction Alliance apart from our competitors is constant innovation and adaption to technology, in addition to our extensive marketing campaigns. Their auction portal www.auction.co.za is packed with information as well as advice and the new online auction feature allows viewers and bidders access to live auctions from anywhere in the world. Auction Alliance was one of the first auction companies to embrace social media, starting a Facebook fan page, which has over 6000 followers, and an active Twitter account.
Our brand, Auction Alliance, is also well known for its strategic and innovative advertising, including building wraps on auction properties and billboards in all major cities. We also publish our own national magazine, the Auction Magazine.